There’s no other way of looking at it. The swimming industry is far from being sustainable - however, there are various, unique, ground-breaking innovations that are helping to transform the industry into the future-fit version it’ll need to be.

Britain has always been a swimming nation, but recent statistics show that the number of children and adults who can’t swim is rising dramatically. There are numerous reasons for this, but to properly address them, we need to have an honest conversation about it.

Confident, effortless swimming doesn’t happen overnight. It takes the right classes, great instructors, patience, hard work, and plenty of commitment. Those last three points are all up to you, but…

There have been countless stories in recent years about how swimming pools are in crisis, and the industry is on the verge of collapse. Media sensationalism or stark reality? Let’s take a closer look

With mental health issues at an alarming all-time high, it’s a problem we need to focus much more of our attention on. Any kind of exercise will do wonders for mental health, but there’s something special about taking that plunge and swimming to feel better.

The boy from Brazil - the man determined to change the swimming teaching industry. Meet Eduardo Ferré - Founder and CEO of Swimming Nature.

There have always been a lot of myths and hearsay about swimming, eating, and the kind of nutrition you need. Let’s clear all of that up with a comprehensive guide of what to eat before, during, and after your swim session.

A New Way of Learning In the early 1990s, Eduardo Ferré knew he was on to something. Working as a private swimming instructor in the Notting Hill area, he was…

The summer holidays are almost upon us, which means high temperatures, children with plenty of time on their hands, and parents who quickly begin to run out of those fun,…

Summer is a time when every parent / carer wants to enjoy their holiday safe in the knowledge that their children are confident in or around water. At Swimming Nature,…